This Privacy Policy explains how The Lick Lab ("The Lick Lab," "the Company," "we," "us," or "our") collects, uses, discloses, and protects your personal data when you visit our website, place an order, or otherwise interact with us. It applies to all personal data we handle in the course of operating our pet food and treats business in Singapore.
By using our website or providing us with your personal data, you agree to the practices described in this Policy. This Policy should be read together with our Terms and Conditions and any other notices we provide. It is prepared in line with the Personal Data Protection Act 2012 (PDPA) of Singapore.
Effective date: June 5, 2026
1. Scope
This Policy applies to personal data collected through our website, online store, customer support channels, and marketing activities. It covers visitors to our site, registered account holders, customers, and anyone who contacts us or subscribes to our communications.
We sell and deliver within Singapore. This Policy does not cover the practices of third-party websites, services, or businesses that we do not own or control.
2. What Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data:
Identity and contact details: your name, delivery address, billing address, email address, and phone number.
Account information: your login credentials, order history, saved preferences, and account settings.
Order and transaction details: the products you purchase, order values, and records of communications relating to your orders.
Payment information: payment confirmation details processed through our secure payment providers. We do not store full card numbers on our systems.
Technical and usage data: your IP address, browser type, device information, pages viewed, and how you navigate our website.
Communications: messages, enquiries, feedback, and reviews you send to us.
Marketing preferences: your choices about receiving newsletters, promotions, and other updates.
3. How We Collect Personal Data
We collect personal data in three main ways:
Directly from you: when you create an account, place an order, contact our support team, subscribe to marketing, or otherwise communicate with us.
Automatically: when you browse our website, through cookies and similar technologies that record technical and usage data.
From third parties: such as our payment processors, delivery partners, and analytics providers, who share limited information with us so we can fulfil and improve your experience.
4. How We Use Your Personal Data
We use personal data only for purposes that are reasonable and appropriate, including to:
process and fulfil your orders, including arranging delivery;
create and manage your account;
handle payments and detect or prevent fraud;
respond to your enquiries and provide customer support;
personalize your experience and recommend relevant products;
send transactional messages such as order confirmations and delivery updates;
send marketing communications where you have consented or where permitted by law;
analyze website performance and improve our products and services;
comply with our legal and regulatory obligations.
We do not use your personal data for purposes that are unrelated to those described here without notifying you or obtaining your consent where required.
5. Cookies and Analytics
Our website uses cookies and similar technologies to help it function properly and to understand how visitors use it. Cookies are small files stored on your device that allow us to recognize you, remember your preferences, and measure site activity.
We use cookies for purposes such as keeping items in your cart, remembering your settings, and gathering analytics about site traffic and engagement. We may use trusted analytics providers to help us understand how our website performs.
You can control or disable cookies through your browser settings. Please note that turning off certain cookies may affect how parts of our website work.
6. How We Share and Disclose Personal Data
We do not sell your personal data. We may share it with selected parties only where necessary to operate our business, including:
Service providers: payment processors, delivery and logistics partners, IT and hosting providers, email and marketing platforms, and analytics services that support our operations.
Professional advisers: such as accountants, auditors, or legal advisers, where reasonably required.
Authorities: government agencies, regulators, or law enforcement, where we are required to do so by law or to protect our rights.
Business transfers: in connection with a merger, acquisition, restructuring, or sale of assets, where personal data may be transferred as part of that transaction.
We require our service providers to handle your personal data securely and only for the purposes we specify.
7. Marketing Communications
We may send you newsletters, promotions, product updates, and other marketing communications where you have given consent or where the law otherwise permits.
You can opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us directly. Even if you opt out of marketing, we may still send you essential service messages relating to your orders and account.
8. Data Retention
We keep your personal data only for as long as necessary to fulfil the purposes described in this Policy, including to meet our legal, accounting, and reporting obligations.
When determining retention periods, we consider the nature of the data, the reason we collected it, and any applicable legal requirements. When personal data is no longer needed, we will securely delete or anonymize it.
9. Security
We take reasonable steps to protect your personal data against unauthorized access, use, disclosure, alteration, or loss. These measures include appropriate technical and organizational safeguards, secure payment processing, and restricting access to personal data to those who need it.
While we work hard to protect your information, no method of transmission or storage is completely secure. We encourage you to keep your account credentials confidential and to contact us promptly if you suspect any unauthorized activity.
10. Cross-Border Data Transfers
We operate within Singapore, but some of our service providers may store or process personal data outside Singapore. Where personal data is transferred overseas, we take steps to ensure it receives a standard of protection comparable to that required under the PDPA, including through appropriate contractual arrangements with our providers.
11. Your Rights
Under the PDPA, you have certain rights in relation to your personal data, including the right to:
Access the personal data we hold about you and request information about how it has been used or disclosed;
Correct personal data that is inaccurate or incomplete;
Withdraw consent to our collection, use, or disclosure of your personal data, subject to legal or contractual restrictions.
To exercise any of these rights, please contact us using the details in Section 15. We may need to verify your identity before responding, and we will reply within a reasonable timeframe in line with applicable law. Please note that withdrawing consent may affect our ability to provide certain products or services to you.
12. Third-Party Links
Our website may contain links to third-party websites or services that we do not control. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.
13. Children's Privacy
Our website and products are intended for adults. We do not knowingly collect personal data from children without appropriate consent. If you believe a child has provided us with personal data, please contact us and we will take reasonable steps to delete it.
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the effective date at the top of this Policy and, where appropriate, notify you through our website or other channels.
We encourage you to review this Policy periodically. Your continued use of our website following any changes indicates your acceptance of the updated Policy.
15. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us using the details provided on our Contact page.
We aim to respond to all legitimate requests and enquiries within a reasonable timeframe.