The Lick Lab is a Singapore-born pet nutrition company rethinking what treats should do. We believe rewards should strengthen the bond between dogs and their humans, not quietly undermine it with hidden calories, vague feeding advice, and formulas designed for textbook breeds.
A smarter way to reward
01
Global standards are too generic for local dogs.
02
Treats are the most overlooked source of overfeeding.
03
Better information leads to better daily decisions.
04
Rewarding should feel certain, not anxious.
Got Questions? Throw Us a Bone
Send a quick note and let’s tailor a menu—or a toy lineup—that makes your pet’s day.