A smarter way to reward
The Lick Lab is a Singapore-born pet nutrition company rethinking what treats should do. We believe rewards should strengthen the bond between dogs and their humans, not quietly undermine it with hidden calories, vague feeding advice, and formulas designed for a climate I have never experienced.
Why we exist
Modern pet parents want to do right by their dogs. Most treat options make that harder than it should be. The Lick Lab turns treat time into something more thoughtful: precise, functional, and built for dogs living in warm, urban places like this one.
01
Global standards are too generic for local dogs.
02
Treats are the most overlooked source of overfeeding.
Lick it
Love it
Lick it Love it
03
Better information leads to better daily decisions.
04
Rewarding should feel certain, not anxious.
A statement from the dog who inspired all of this
We started The Lick Lab on a simple belief:
If you're expected to count every calorie in a meal, you deserve the same clarity for treats. The smallest habits shape the biggest long-term outcomes.
I know this. I am a long-term outcome.
Got Questions? Throw Us a Bone
Send a quick note and let’s tailor a menu—or a toy lineup—that makes your pet’s day.