Featured Treats
Single animal protein: lamb · 8–9 g · ~32 kcal each
Muscle · Heart · Joints
Dense, grain-inclusive fuel for dogs with real jobs, or dogs who believe the sofa is one. High protein, with heart and joint nutrients built in.
WHY IT WORKS
High protein (~28% min) — Lean freeze-dried lamb for muscle and recovery.
Heart support — Taurine and L-carnitine, plus algal EPA+DHA. Supplementary, not therapy.
Joint support — Glucosamine and chondroitin from lamb or fermentation. No bovine, porcine or marine sources.
Gut support — Chicory FOS, pumpkin and oat beta-glucan.
One protein — Lamb is the only animal ingredient. No poultry, no fish.
DESIGNED FOR…
Dobermans, Boxers, German Shepherds, Rottweilers, Labradors and other big adults 25 kg and up.
SERVING GUIDE
The 10% rule, done for you. Treats stay within a tenth of daily calories. Trim dinner by the same amount.
25 kg Neutered 3 | Intact/Working 4
30 kg Neutered 4 | Intact/Working 5
35 kg Neutered 4 | Intact/Working 5
40 kg Neutered 5 | Intact/Working 6
45 kg Neutered 5 | Intact/Working 6-7
Big dogs, big rule: never right before or after hard exercise.
Keep pieces whole, portions small.
INGREDIENTS
Freeze-dried lamb, brown rice flour, oat flour, algal oil (EPA+DHA), ground flaxseed, pumpkin powder, blueberry powder, taurine, glucosamine hydrochloride, lamb-derived or fermentation-derived chondroitin sulfate, L-carnitine, chicory root extract.
No poultry · No fish · Grain-inclusive
STORAGE
Sealed pouch: cool, dry, under 28°C. Away from sunlight.
Opened: reseal with the silica sachet and refrigerate. Use within 14 days.
Daily portion out of the fridge: finish within 12 hours. Singapore humidity softens treats fast.
Shelf-stable. Refrigerate after opening.
Functional treat, not a complete diet. Heart and joint ingredients are supplementary, not therapeutic. Dogs with diagnosed DCM, joint disease or food allergies need vet-directed care. Full disclaimer →
Single animal protein: rabbit · 5–6 g strips
Lean weight · Back and joints · Calm feeding
Long, thin, lean strips for long, low, food-motivated dogs. Every gram you keep off a Dachshund is a gram off the spine.
WHY IT WORKS
Lean protein — Freeze-dried rabbit. High protein, low fat. Weight control is the whole point.
Back and joint support — Fermentation-derived glucosamine and chondroitin, MSM and algal EPA+DHA.
Lean-body support — L-carnitine and a lower-fat target.
Low-gas fibre — Pumpkin, oat flour and oat bran. Gentle on the gut.
One protein — Rabbit is the only animal ingredient. No fish, shellfish or egg.
DESIGNED FOR…
Dachshunds, Corgis, Bassets and any dog built low to the ground with a high opinion of snacks.
SERVING GUIDE
The 10% rule, done for you. Treats stay within a tenth of daily calories. Trim dinner by the same amount.
4–8 kg Mini and standard Dachshund: 1 strip
10 kg Standard Dachshund, Corgi: 2–3
12–14 kg Corgi, lean Basset: 3
16 kg Basset Hound: 3–4
Deliberately conservative.
Weigh every portion; for short-legged dogs weight control is the critical factor.
INGREDIENTS
Freeze-dried rabbit, brown rice flour, oat flour, pumpkin powder, oat bran, algal oil (EPA+DHA), blueberry powder, fermentation-derived glucosamine hydrochloride, fermentation-derived chondroitin sulfate, vitamin-mineral premix, calcium carbonate, turmeric powder, MSM, L-carnitine.
No fish · No shellfish · No egg · No chicken
STORAGE
Sealed pouch: cool, dry, under 28°C. Away from sunlight.
Opened: reseal with the silica sachet and refrigerate. Use within 14 days.
Daily portion out of the fridge: finish within 12 hours. Singapore humidity softens treats fast.
Shelf-stable. Refrigerate after opening.
Functional treat, not a complete diet. Does not treat IVDD or any spinal condition. Rabbit is "novel" only if your dog has never had it. Diet trials belong with your vet. Full disclaimer →
Single animal protein: duck · Pea-sized · ~4.5 kcal each
Skin · Coat · Joints
Tiny oven-baked rewards for small dogs who ride the lift more than they run. Count them out. Hand them over. Feel nothing but pride.
WHY IT WORKS
Skin and coat — EPA and DHA from algal oil. Fish-free omega-3.
Joint support — Fermentation-derived glucosamine and chondroitin. No shellfish.
One protein — Freeze-dried duck is the only animal ingredient.
Antioxidants — Wild blueberry for everyday cell support.
Clean base — Tapioca and coconut flour. No chicken, beef, corn, wheat or soy.
DESIGNED FOR…
Chihuahuas, Toy Poodles, Shih Tzus, Maltese, Schnauzers, Shibas, Frenchies and every small dog whose "daily walk" ended at the void deck.
SERVING GUIDE
The 10% rule, done for you. Treats stay within a tenth of daily calories. Trim dinner by the same amount.
3 kg Chihuahua, Toy Poodle: ~5 treats
5 kg Shih Tzu, Maltese: ~8 treats
7 kg Mini Schnauzer, Corgi mix: ~10 treats
10 kg Shiba Inu, French Bulldog: ~13 treats
12 kg Beagle, Boston Terrier: ~15 treats
INGREDIENTS
Tapioca starch, freeze-dried duck, coconut flour, algal oil (EPA+DHA), blueberry powder, fermentation-derived glucosamine hydrochloride, brewer's dried yeast, fermentation-derived chondroitin sulfate.
No fish · No shellfish · No chicken · No beef · Gluten-free
STORAGE
Sealed pouch: cool, dry, under 28°C. Away from sunlight.
Opened: reseal with the silica sachet and refrigerate. Use within 14 days.
Daily portion out of the fridge: finish within 12 hours. Singapore humidity softens treats fast.
Shelf-stable. Refrigerate after opening.
Functional treat, not a complete diet. Keep within 10% of daily calories. "Single animal protein" is not a hypoallergenic claim. Dogs with diagnosed sensitivities or on supplements: ask your vet first. Full disclaimer →
Single animal protein: venison · ~4,5-5 g bites · ~16 kcal each
Skin folds · Low gas · Lean weight
Oven-baked single-animal-protein venison treats sized for shortened jaws. Because a Frenchie with a treat habit is a breathing problem waiting to happen.
WHY IT WORKS
Skin-fold support — Zinc, Biotin and L-Carnitine for the barrier under the wrinkles.
Low-gas fibre — Chickpea-free formulation with gentle oat fibre, pumpkin, and ginger root to support smooth digestion and minimize aerophagia. Less air in, less air out.
Lean weight formula — Lower fat target and higher protein density. Weight is the number one factor for flat faces.
Joint support — Fermentation-derived glucosamine and chondroitin, plus turmeric.
One protein — Lean farmed venison powder is the only animal ingredient.
DESIGNED FOR…
Pugs, Frenchies, Bulldogs, Shih Tzus, Pekingese, Bostons, Cavaliers. Any dog whose face arrived first.
SERVING GUIDE
The 10% rule, done for you. Treats stay within a tenth of daily calories. Trim dinner by the same amount.
4 kg Pug, Shih Tzu, Pomeranian: 1–2
6 kg Pug, Pekingese, Japanese Chin: 2
8 kg Cavalier, Boston Terrier: 2–3
10 kg French Bulldog, lean: 3
12 kg French Bulldog, standard: 3–4
14 kg English Bulldog, small: 4
16 kg English Bulldog, standard: 4–5
Indoor adult. Under 5 kg? Halve each piece.
Never right before or after play.
Hand-feed very flat faces.
INGREDIENTS
Lean farmed venison powder, brown rice flour, sweet potato flour, oat flour, pumpkin powder, oat bran, fermentation-derived glucosamine HCI, fermentation-derived chondroitin sulfate, ginger root powder, turmeric powder, calcium carbonate, vitamin-mineral premix, zinc proteinate, L-carnitine, biotin.
No fish · No shellfish · No chicken · No beef
STORAGE
Sealed pouch: cool, dry, under 28°C. Away from sunlight.
Opened: reseal with the silica sachet and refrigerate. Use within 14 days.
Daily portion out of the fridge: finish within 12 hours. Singapore humidity softens treats fast.
Shelf-stable. Refrigerate after opening.
Functional treat, not a complete diet. Does not treat or manage BOAS or any breathing condition. Dogs with breathing difficulty, skin infection or known sensitivities need a vet, not a biscuit.How many is too many?
You weigh my dinner. You read the kibble label like it owes you money. Then you hand me six treats before lunch and call it nothing. It is not nothing. I felt every one.
Single animal protein: salmon · 0.3 g nibs · ~1 kcal each
High protein · Added taurine · Coat
One-calorie salmon nibs for cats who supervise the household from the sofa. Count them like coins. Give them like treasure.
WHY IT WORKS
~65% protein — Freeze-dried salmon muscle is the only animal ingredient.
Added taurine — Pharmaceutical-grade, for consistency across every batch.
Natural omega-3 — EPA and DHA from the salmon itself. Coat and skin.
Gentle fibre — Pumpkin, flaxseed and chicory inulin.
Joint support — Fermentation-derived glucosamine and chondroitin.
DESIGNED FOR…
Indoor adult cats 3–6 kg. Not for cats with a known fish sensitivity.
SERVING GUIDE
The 10% rule, done for you. Treats stay within a tenth of daily calories. Trim dinner by the same amount.
3 kg: Up to 16
4 kg: Up to 20
5 kg: Up to 24
6 kg: Up to 27
One nib is roughly one calorie, so the count is easy. Treats stay under 10% of the day.
INGREDIENTS
Freeze-dried salmon, pumpkin powder, ground flaxseed, chicory root inulin, feline supplement blend (taurine, fermentation-derived glucosamine hydrochloride, fermentation-derived chondroitin sulfate, rice flour).
No chicken · No beef · One protein
STORAGE
Sealed pouch: cool, dry, under 28°C. Away from sunlight.
Opened: reseal with the silica sachet and refrigerate. Use within 14 days.
Daily portion out of the fridge: finish within 12 hours. Singapore humidity softens treats fast.
Shelf-stable. Refrigerate after opening.