Reward smarter,
not heavier.

Climate-tailored, calorie-precise dog treats for urban dogs in tropical Singapore.

I have eaten a lot of treats. More than I'll admit to my vet. And here's what I've learned from the inside of the cookie jar: most treats are built to be impossible to resist, never to be accounted for.

The Lick Lab fixes that. Functional recipes, honest portions, and nutrition designed for the way dogs like me actually live here.

You reward me. I keep my figure. Everybody wins, mostly me.

Don't Fuel Their Zoomies

Don't Fuel Their Zoomies

Find My Dog's Daily Treat Limit

You weigh my dinner. You read the kibble label like it owes you money. Then you hand me six treats before lunch and call it "nothing." It is not nothing. I felt every one.

Generic treat brands ignore my activity level, my apartment, the weather outside, and the running total of my day. That's how "just a few" quietly becomes a problem I'm too dignified to apologize for.

Get On The Treat List